![]() ![]() Jason Arena, Workinman's founder and chief executive officer, moved his company from Pittsford into this location on North Goodman Street earlier this year, partly to be closer to the heart of Rochester, but also to accommodate his growing company. Really, Workinman classifies itself as an "entertainment based content creation company," but its specialty has become creating video games for the youth market - with regular high-profile clients like Disney, Nickelodeon, Shockwave, and more recently, Nintendo and Sesame Street. It's how you would expect a forward-thinking video game development studio to look. There's a relaxed, modern atmosphere to the space - it doesn't hurt that there's also a well-used yoga room and a conference room that looks more like a video gamer's lounge with a large TV, Nintendo Wii, and shelves of games next to a large dry erase board scribbled with drawings and notes. Some have headphones on and are steadily plugging away at the projects on their screens, while others talk across the open room or walk over to another one of the multi-person desks. The large, main room of Workinman buzzes with people - many in their 20's and 30's - sitting at long tables filled with computers. ![]()
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